Mom Extraordinaire Deborah Weinswig Is Back With a Brand New Way To Shop From Home…With Purpose!


Deborah Weinswig is on a mission. For the second year in a row, Weinswig, CEO and Founder of Coresight Research, has organized the 10.10 Shopping Festival—an all-day, online event featuring amazing products and sale prices from 30 brands and retailers—but this time, it’s different. Weinswig is bringing us a super personal shopping experience through live streaming and charitable giving. A busy mother of two herself, Weinswig understands the value of shopping with a conscious mind. Through the 10.10 Livestream on Sunday, October 10, we’ll be able to shop online like never before, save on incredible, hand-selected items, and give back to charitable causes near and dear to Deborah’s heart in partnership with Livestream shopping platforms CommentSold, Smartzer, Firework and 1:1 live video co-shopping platform, GhostRetail. Follow the link here to join the Livestream:


We’re so glad Deborah could sit down with us and tell us more about her vision for the 10.10 Shopping Festival.

MT: You’re a mom and know how hard it’s been to get out and about with the kids these days. How does livestream shopping help? 

DW: Livestream shopping allows busy moms to discover new products, ask questions, buy the right thing the first time so they don’t have to deal with the hassle of returns. In fact, returns are 50% less so this is also the most sustainable way to shop!

MT: It’s so important to give back in the world today and you have truly given people a way to shop consciously. Please tell me about that. 

DW: I sit on the boards of three philanthropic organizations and have seen how challenging the second year of the pandemic has been (greater than 2020).  However, when there has been anything with a runway and fashion, people have donated very generously. So if we can tie an experience like live streaming with a charity giveback, then people are much more likely to shop. 

From a conscious shopping perspective, we have many brands from goodMRKT (a division of Vera Bradley) and products from GUESS that have a focus on sustainable manufacturing and materials. 

Also, with the Livestream, you have the chance to talk to other moms in the audience and see what they think before you buy. You can talk to friends in the Livestream and even ask the host of the Livestream questions. This way you know you won’t end up having to return something to the store. 

MT: You have incredible deals right now. Can you talk a little bit about that? 

DW: For the 1010 Shopping Festival, many of the retailers and brands have a gift with purchase, limited time offer, exclusive drop, or generous % off full price. With the shortage of products this holiday season, everyone is shopping early and looking to save on great products, too.

MT: How do we get online to shop for your amazing festival?

DW: Thanks so much for asking! Simply visit where we have many of the deals listed from participating retailers and brands, and the Livestream schedule, too. The Livestream will also have TWO stages!